NISSAN Europe chairman Paul Willcox chats to James Batchelor about why the manufacturer has returned to the C-segment and why Pulsar is key to Nissan’s future European plans. You can read the full interview here: http://cardealermagazine.co.uk/publish/ ... rope/84689
Why have you returned to the C-segment with Pulsar?
We had Almera and Almera Tino previously in Europe and we had a structured line-up
in what was a more stable segment. That segment evolved over time and we took the decision to leave it. It was a very bold decision at the time – a lot of people were uncertain but it was absolutely the right decision to
take an unconventional approach.
Why have we returned? There are some key reasons. Firstly, we have the conditions within the company to do it – we are far more financially stable globally to make the right investments now. If I’m being brutally honest, when we were launching Almera the company wasn’t in good health.
How important is Pulsar in your
model range?
Pulsar allows us to complete our model range and C-segment hatch was an obvious hole in our line-up. If you look at our range, we are very strong in crossovers – Qashqai is a resounding success, Juke is another winner and we have just launched X-Trail. And then we have an almost parallel line-up of more conventional products and Pulsar will complement Micra and Note.
Nissan chairman talks Pulsar and future plans in Europe
You can also watch a video review on the Nissan Insider website here: http://nissaninsider.co.uk/nissan-europ ... -and-leaf/
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I think its probably a good idea for now at least the stay out of the D Segment. Would be interesting if the market changes at some point and people stop wanting cross overs.